In June 2026, DS Smith developed 100% sustainable, recyclable, and fiber-based corrugated cardboard packaging for Geefeenboompje.nl's range of tree gift products. The company’s main aim was to focus on improving their previous design with the help of a die-cut technique, incorporating air holes helpful to improve aeration for the product inside. The packaging is mainly designed by DS Smith for tree gifting by Geefeenboompje.nl to their loved ones. Hence, the new form of packaging design was essential for the company to maintain the quality of the gift and maintain their goodwill among their customers and essential clients.
The companies also aimed to improve the branding of the product with the help of the packaging. Personalized message, company logo, on the outer surface helps to enhance the brand as well as the company image. Hence, the smart packaging design not only will help to convey the best wishes of the company to the consumer, but will also help to leave a positive impact on the receiver. Geefeenboompje.nl also provides an option for the addition of a paper-based sleeve to enhance the product appeal.
The main aim of Geefeenboompje.nl through the launch of their tree gifting series is to promote sustainable gifting along with packaging options, which also helps to improve the company’s goodwill and image among their consumers. The range involves ideal gifting options for birthdays, weddings, and other celebratory occasions. The fiber-based packaging of such gifting options helps the company to stay sustainable, lower its carbon footprint, and also promote positive acts. The company excels in three major commerce-based lines through their tree gifting range, such as trees in gift packaging, gift sets, and letterbox-friendly tree growing kits. The company also claims to plant more than 300,000 trees with the help of its newly launched gifting range.
Geefeenboompje.nl’s co-founder, Remko Slokkers, comments: “The strength of DS Smith lies in their ability to think and conceptualize along with you, and they fully understand what is needed now and equally importantly, the challenges that an expanding business will face in a few years.
“The improved packaging and material usage enhance the efficiency of the packing process and support a more streamlined supply chain approach. It turned out to be financially uninteresting to look only at the price of a box. By placing our focus on process optimization, we achieve much greater savings in storage, handling, and labour. The original box was cheaper, but far less efficient.”
The new packaging design provided by DS Smith for Geefeenboompje.nl's tree gifting range is also termed as an ideal and smart combination of technical improvement, logistical optimization, and visual appeal, combined in a simple and effective solution. The 100% recyclable material used for manufacturing the packaging by the company is also accompanied by various other benefits for performance around the folding of the packaging during the packaging process.
The sustainable packaging not only helps to enhance the visual appeal of the product but also aids a delightful unboxing experience to keep up with the trend running on social media recently. The company has also decided to stay consistent with the tree gifting range as well as with the sustainable packaging culture, without any major changes, to promote higher usage of eco-friendly products.
The main aim of launching the tree gifting range by the company was to promote the idea of normalizing gifting trees to their loved ones on special occasions to make them more memorable. A tree is a symbol of birth, a new journey. Hence, what can be a better option than gifting a new life, to remark success and new journeys.
“We are thrilled for the opportunity to use our design and sustainability expertise in conjunction with this fantastic customer and product, and to support them in their evolving expansion and circular business objectives,” commented Remko Berkhout, marketing and communications manager, Benelux, DS Smith.
According to Towards Packaging, the packaging aesthetics market is projected to experience significant growth over the forecast period, driven by increasing demand for packaging solutions that go beyond physical protection to deliver enhanced visual appeal, improved safety, and better overall product presentation.
Packaging aesthetics ensure that products not only attract consumers through appealing designs but also remain protected throughout storage, transportation, and other stages of the supply chain.
DS Smith is a leading multi-national company, a well-known provider of sustainable, fibre-based packaging solutions, paper products, and integrated recycling services. The company is also known to operate a highly circular business model, handling everything from initial custom packaging design to automated production and closed-loop paper recycling.
31 July 2026
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30 July 2026
30 July 2026