AWA strengthens smart packaging capabilities with acquisition of AIPIA

AWA has acquired AIPIA to expand its smart packaging, labelling solutions, and market intelligence services, boosting innovation, technology adoption, and industry events.

Published Date: 19 November 2025
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AWA Moves Deeper into Smart Packaging with Strategic AIPIA Acquisition

AWA strengthens smart packaging capabilities with acquisition of AIPIA

Alexander Watson Associates (AWA), a leading firm pioneering in materials, specialty, and packaging papers, has confirmed its acquisition of the Active and Intelligent Packaging Industry Association (AIPIA), with a focus on expanding its access to labelling solutions and smart packaging. By unifying AIPIA into AWA portfolio, there will be improvements and advancements in its market advisory potential and intelligence, and the number of services accessible to clients will be further expanded.

At the end of the discussion, the company claimed that the acquisition will combine its analytical capabilities and market insights with AIPIA promising and smart packaging expertise and will continue to enhance its excellence to extend the AWA and AIPIA Global Congress events. This partnership will amplify both companies potential to deliver networking opportunities, events, and business intelligence that identify the key needs of stakeholders throughout the value chain.

The President and CEO of AWA, Corey M Reardon, said, “We are thrilled to invite AIPIA into the AWA family with warmth and value to this partnership. The smart and active packaging area is at the forefront of technological advancement, and this acquisition mirrors our dedication to offering our clients robust, unparalleled access to current trends, insights, and information.”

This month, Limetrack, a food waste technology company, invested around €1 million to accelerate the deployment and production of its Smart bins. Smart bins are engineered to report and weigh carbon emissions and waste automatically. The latest deal between AWA and AIPIA will bring intelligence, technology, and advanced labelling solutions to the packaging sector, bolstering AWA business and development portfolio.

The AIPIA is an ideal partner to crack an acquisition deal with as the company executes and approaches high-tech solutions in the packaging field. Tech packaging is a key trend and game-changer in the packaging sector. The sector is seeking significant investment, innovation, and solutions to bolster growth and welcome new tech innovation in the vast packaging market.

The AIPIA is a global hub known for its proven excellence in the smart packaging sector. The association largely promotes the adoption of high-tech solutions in packaging, with an inspiring mission to mitigate waste, bolster business, and improve supply chains through technologies such as printed electronics and sensors.

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