Fresh Inset’s Vidre+ Wins Big at Packaging Europe Sustainability Awards 2025

Fresh Inset’s Vidre+ wins a prestigious award

Announcement

Fresh Inset’s next-generation technology, Vidre+, known for active packaging materials and smart labels, has won the prestigious pre-commercialised Packaging Europe Sustainability Awards 2025. Fresh Inset along in collaboration with Avery Dennison, a champion in labelling technologies and materials science, brought Vidre+ to the market. Accelerating Avery Dennison’s valuable and deep understanding of global converting potential and modernised materials, the Fresh Inset has unified its exclusive active-material innovation into the packaging substrates and functional labels at scale.

Potential of Vidre+

The Vidre+ transitions the film materials and standard label into robust freshness-green enhancing solutions that fit easily into the previous labelling and converting procedure. This allows easy and effective deployment without disturbing the pack infrastructure or design. Vidre+ has now accelerated its recognition with this valuable award. Every year, Packaging Europe honors innovation and groundbreaking technologies, evaluating the role of packaging in forming an eco-friendly and efficient food ecosystem.

The Fresh produce is the most sensitive and valuable element of the food systems globally that faces $1 trillion loss yearly due to spoilage or natural ageing, which leads to 8 to 10 per cent of greenhouse-gas emissions globally. The additional days of freshness also mitigate waste and emissions and further uncover the economic value throughout the supply chain. Learning this concerns the precision level of support to the packaging is necessary. Vidre+ has the potential to cover this loss and accelerate the packaging performance.

This new technology cuts the speed of the natural ageing of fresh flowers, vegetables and fruits by directly equipping the Vidre+ into the materials, stickers and labels that are related to the packaging process. It substantially installs its active component inside the packaging, leaving no residual proof on the product. This technology is easy to use, as it can be used as a label or can be printed straight on every type of packaging material. It’s hassle-free, with no additional process or investment changes, and cooperative with the existing production lines.

This technology’s flexible dosing system enables adjustment related to supply chain, packaging size and product type conditions. The Vidre+ is suitable for the vast range of packaging types involving trays, clamshells, punnets and boxes that can be trimmed to various supply chain needs and crop varieties. In post-harvest, this technology safeguards the produce during distribution and storage till the product reaches consumers. This robust technology’s potential was worth deserving the award.