Primary Packaging Market Size Anticipated to Attain USD 216.55 Billion by 2032

Primary Packaging Market Size Anticipated to Attain USD 216.55 Billion by 2032

Status: Published Category: Packaging Forms Insight Code: 5127 Format: PDF / PPT / Excel

The global primary packaging market is estimated to grow from USD 108.56 billion in 2022 to reach an estimated USD 216.55 billion by 2032, registered at a 7.2% CAGR between 2023 and 2032.

Primary Packaging Market Size 2023 - 2032

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Report Highlights: Important Revelations

  • Asia-Pacific takes the forefront in the primary packaging market.
  • Innovative initiatives propel primary packaging solutions in North America.
  • Paper and cardboard packaging dominate primary markets.
  • Diverse primary packaging solutions in the food and beverage industry are examined.
  • The importance of primary packaging in retail settings is explored.

Primary packaging signifies the first layer of protection against external elements that come into direct contact with the product. Its design is customized to meet both the product's features and any supplementary packaging that may exist. The primary goal of primary packaging is to protect the product from physical damage, contamination, and chemical changes, whether in transit, stored, or used.

Primary packaging serves multiple functions depending on the product, transit conditions, and storage requirements. It protects the goods throughout storage, even for extended periods, and improves their appearance and consumer appeal. A vast array of items, including cereal boxes, soda cans, detergent pod bags, and chocolate bar wrappers, are examples of primary packaging. Each is designed to meet the specific requirements of the item it contains.

From production to consumption, primary packaging protects a product's integrity, safety, and appeal by acting as an essential interface between it and its surroundings. It is necessary for packaging design and product protection due to its flexibility and adaptability.

Customers are expecting their favorite brands to follow suit as they choose more eco-friendly packaging for their products. In response to consumer demand, companies like Procter & Gamble Company and Coca-Cola have already launched 500 million bottles that contain 25 percent recycled plastic, and Procter & Gamble is going to launch new recycling programs.

For Instance,

  • In March 2023, Procter and Gamble announced the launch of its Always Cotton Protection Pad Range in Europe, including recyclable, paper-based packaging that has earned FSC certification.
  • With changing customer lives and increased demand for convenience, there is a growing preference for main package types that provide portability, portion control, and ease of use.
  • The integration of smart packaging technologies and Internet of Things (IoT) sensors is transforming the primary packaging industry.
  • Flexible packaging continues to gain popularity in the main packaging market due to its lightweight, cost-effective, and versatile qualities.
  • Digital printing technology is altering the primary packaging sector by providing high-quality, low-cost, and customizable printing options.

Leading Role of Asia-Pacific in Primary Packaging Market

Primary Packaging Market APAC, NA, EU, LAMEA Share

The Asia-Pacific region is the world's largest user of primary packaging, accounting for 44% of all consumption. This supremacy is due to several factors, including the region's large population, which translates to big domestic markets, and its critical role as a manufacturing hub that supplies goods worldwide. The Asia-Pacific region is predicted to experience the most rapid rise in sustainable packaging solutions. This growth can be linked to increased environmental awareness, rising consumer demand for eco-friendly products, and government programs supporting sustainable packaging techniques.

This expansion will be spearheaded by China and India, putting the Asia-Pacific region at the forefront of adopting sustainable packaging. The food and beverage business mainly uses sustainable packaging solutions, closely followed by the personal care and cosmetics industry. The demand for sustainable packaging in Asia-Pacific countries is expected to increase significantly as consumer preferences shift toward more environmentally friendly solutions, indicating a significant change in the packaging industry.

For Instance,

  • In July 2023, Evergreen Asia, Pactiv Evergreen's operations that deal with filling machinery and carton packaging, was agreed to be acquired by SIG.

Innovations Driving Primary Packaging Solutions in North America

North America is the second largest region in the primary packaging market. Despite the significant increase in plastic usage, concerns about its environmental impact have resulted in stronger laws, boosting demand for other sustainable packaging options. However, North America remains prominent, accounting for 22% of the worldwide industry due to its size and continued innovation activities.

In developed areas such as North America, converters are turning their attention to a more in-depth viewpoint, which helps them to spot growth prospects and decide on competitive tactics more accurately. Paper and paperboard are two of the most often used primary materials worldwide. Approximately 81% of paper-based packaging in the US is recycled, while more than 96% of corrugated cardboard boxes are recycled. Nevertheless, just 14% of plastic packaging is recycled in the United States.

Comparably, in Canada, it is estimated that 85% of old corrugated boxes are recovered nationally, with some provinces having recycling programs that reach as high as 98%. These figures demonstrate North America's continuous efforts to support sustainable packaging practices and encourage recycling, underscoring the region's dedication to environmental care.

For Instance,

  • In October 2021, Tjoapack, a contract packaging organization established in the Netherlands that serves the pharmaceutical industry, now operates 19 packaging lines. The company provides primary, secondary, and unit dose packaging for oral solid doses. It has purchased Pharma Packaging Solutions, which is situated in the United States.

Primary Packaging Market, DRO


  • Primary packaging that is convenient for handling, storage, and use is in high demand.


  • The cost of basic packaging materials and production techniques can be a constraint for manufacturers, especially those with limited resources


  • Embracing sustainability initiatives allows manufacturers to lower their environmental footprint while appealing to environmentally sensitive consumers.

Reign of Paper and Cardboard Packaging in Primary Markets

Paper and cardboard packaging is the most popular material in the primary packaging sector. Paper and cardboard packaging is often known as leading packing. Paperboard and cardboard are two packaging materials widely utilized in various industries. While the two may appear identical, there are some significant variances.

Paperboard is a thick, lightweight, and long-lasting material with compressed paper fibers. It's widely utilized in food packaging, cosmetics, and pharmaceuticals. Paper and paperboard can be found wherever products are manufactured, delivered, marketed, and used, accounting for around one-third of the overall packaging market. Packaging accounts for more than 40% of total paper and paperboard use in Europe, with the food industry accounting for more than half of that total.

Global Paperboard Packaging Market Size 2024 to 2029 (In Billion U.S. Dollars)

The global paper and paperboard packaging industry will be worth 398.65 billion US dollars in 2023. The paper and paperboard packaging industry are expected to grow in size over the next few years, reaching more than 501.08 billion US dollars by 2029. The e-commerce industry's growing demand for corrugated cardboard boxes will likely drive much of this development.

For Instance,

  • In April 2023. Paper-based packaging was developed by ITC's Aashirvaad Organic Atta on World Earth Day, marking a significant advancement in the promotion of sustainable packaging. Our Organic Range of atta and dals offers carefully sourced and hygienically packed basics to support customers in their transition to a more sustainable lifestyle.

Exploring the Diversity of Primary Packaging Solutions in Food and Beverage Industry

Primary packaging in the food and beverage industry is the first layer of enclosure that items are placed in and comes into direct contact with their contents. This group has a wide range of packaging, including bottles, cans, jars, cartons, sachets, and single wrappers, used to store perishable and non-perishable food and beverage products. Primary packaging is essential to preserving the quality and safety of the product since it acts as the principal barrier separating it from its surroundings.

In primary packaging for food and beverages, strict protocols are implemented to guarantee the authenticity of incoming packaging materials and streamline verification procedures.

For Instance, In March 2023, Foodservice, a new line of primary packaging that is 100% recyclable and targeted at the prepared foods and beverage markets, was introduced by Hinojosa Packaging Group.

Barcodes on labels or sleeves provide quick identification and confirmation of packaging contents, necessitating modern technologies capable of reading barcodes in any orientation. This allows smooth operations at high line speeds without sacrificing barcode scanning accuracy.

Adopting cutting-edge technologies is critical for food and beverage firms to improve operational efficiency and drive business growth. Innovations in primary packaging technologies not only expedite processes but also help to increase product traceability, compliance, and customer satisfaction.

Significance of Primary Packaging in Retail Environments

Primary packaging, also called retail packaging in the retail sector, is the first layer of protection surrounding products on sale to customers. This covers a range of shapes and sizes, including bottles, boxes, bags, and wrappers, intended to present and safeguard the goods during transportation or exhibition. Retail packaging is essential for drawing customers' attention, conveying product details, and maintaining the integrity of the product until it is used.

Primary packaging in retail environments is carefully crafted to improve the overall display of goods, expressing company identity and swaying consumer decisions. It must satisfy functional needs like security, stackability, simplicity of handling, and aesthetic standards. Furthermore, barcodes and labeling are frequently integrated into primary packaging for pricing and inventory management, which makes point-of-sale transactions easier.

For Instance,

  • In July 2023, Online delivery system to get into the enormous retail sector, Swiggy purchased Lynk Logistics Limited, a retail distribution company.

Key Players and Competitive Dynamics in the Primary Packaging Market

The competitive landscape of the primary packaging market is dominated by established industry giants such as Amcor Ltd., Etimex Primary Packaging GmbH. Bemis Company Inc., Capsugel Inc., Albea Group, Ardagh Group, Bormioli Rocco Spa, Clondalkin Group Holdings B.V., Datwyler Holding Inc., Gerresheimer AG, Heinz-Glas GmbH, Wihuri Group, Becton, Dickinson & Company, Hindustan National Glass & Industries Ltd., ITC    Koa Glass Co. Ltd., MeadWestvaco Corp.    , Schott AG, West Pharmaceutical Services, Inc. and Mondi plc. These giants compete with upstart direct-to-consumer firms that use digital platforms to gain market share. Key competitive characteristics include product innovation, sustainable practices, and the ability to respond to changing consumer tastes.

Innovation, personalization, and sustainability are the three main pillars of Amcor's packaging strategies, which allow the business to offer value-added solutions that help clients succeed and contribute to a more sustainable future.

For Instance,

  • In May 2023, Global packaging giant Amcor declared the signing of a final contract to buy privately held Moda Systems, located in New Zealand. According to Amcor, the agreement will offer a comprehensive spectrum of end-to-end packaging solutions, including equipment, primary packaging, and other related on-site technical services and parts.

ETIMEX is a major European manufacturer of innovative plastic primary packaging goods. Demands flexible and efficient packaging solutions manufactured from plastic sheets, films, and containers. We use cutting-edge technologies in extrusion, thermoforming, injection molding, barrier injection molding, and IML manufacturing stages.

For Instance,

  • In October 2023, Perlen Packaging and Etimex Primary Packaging are collaborating to further establish polypropylene (PP) monoblister in the pharmaceutical business.

Primary Packaging Market Player

Primary packaging market players included Amcor Ltd., Bemis Company Inc., Capsugel Inc., Albea Group, Ardagh Group, Bormioli Rocco Spa, Clondalkin Group Holdings B.V., Datwyler Holding Inc., Gerresheimer AG, Heinz-Glas GmbH, Wihuri Group, Becton, Dickinson & Company, Hindustan National Glass & Industries Ltd., ITC Koa Glass Co. Ltd., MeadWestvaco Corp., Schott AG, West Pharmaceutical Services, Inc. and Mondi plc.

Market Segments

By Material

  • Paper & Cardbord
  • Plastic
  • Glass
  • Metal
  • Others

By Application

  • Food & Beverage
  • Personal Care
  • Pharmaceuticals
  • Industrial

By Distribution

  • Retail
  • Ecommerce
  • Supermarkets
  • Others

By Region

  • Asia Pacific
  • North America
  • Europe

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About The Author

Swapna is a seasoned research consultant with expertise in conducting and analysing complex research projects across various industries. With a deep passion for knowledge discovery and a commitment to delivering actionable insights, Swapna has successfully collaborated with numerous organisations to help them make informed decisions and drive strategic growth. Swapna has developed a strong track record of designing and implementing research methodologies that generate high-quality data and meaningful results. Through careful attention to detail and a meticulous approach. She possesses a diverse skill set, including proficiency in data collection techniques, statistical analysis, and data visualisation. With expertise in both qualitative and quantitative research methods, Swapna is adept at crafting research frameworks tailored to the unique needs and objectives of each project. By leveraging advanced analytical tools and software, Swapna transforms complex data sets into concise and impactful reports that drive actionable insights.

Swapna excels in working closely with clients, understanding their research goals, and translating those goals into effective research strategies. Through clear and concise communication, Swapna ensures that research findings are presented in a manner that is easily understandable and actionable, enabling clients to make informed decisions and drive positive outcomes. She stays updated with the latest advancements in the field, constantly refining her skills and knowledge to provide cutting-edge research solutions. As a research consultant, Swapna is dedicated to helping organizations uncover valuable insights, solve complex problems, and achieve their strategic objectives. With a passion for research excellence and a commitment to client satisfaction, She is a trusted partner in driving evidence-based decision-making and empowering businesses to thrive in todays dynamic market landscape.


Recent trends in the primary packaging market include lightweighting to reduce material usage and environmental impact, advancements in barrier technologies to enhance product protection and shelf life, incorporation of smart packaging features such as QR codes and RFID tags for traceability and authentication, and the use of sustainable materials and recyclable packaging solutions to address environmental concerns.

Primary packaging plays a significant role in sustainability initiatives by adopting recyclable, biodegradable, or compostable materials, reducing packaging waste through lightweighting and efficient design, implementing reusable packaging options, and promoting circular economy principles.

Primary packaging manufacturers must adhere to regulatory requirements and standards related to product safety, hygiene, labeling, and environmental impact. Regulations vary by region and product type and may include guidelines from government agencies such as the FDA (Food and Drug Administration) in the United States or the EU Packaging and Packaging Waste Directive in Europe.

IOSR JOURNALS, HT Packaging, World Food India, DHL, Packaging South Asia.