Anti-counterfeit Packaging Technologies Market Size, Companies, Trends, Share

Anti-counterfeit Packaging Technologies Market Size-11.91% CAGR

The report covers Anti-counterfeit Packaging Technologies Market Segmented by Technology: Covert, Overt, Trace and Track, Forensic Markers, Others; by Application: Pharmaceutical, Food & Beverage, Apparel & Footwear, Automotive, Personal Care, Electrical & Electronics, Luxury Goods, Others; by Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa. The report offers the value (in USD Billion) for the above segments.

Market Overview

The global anti-counterfeit packaging technologies market size to reach USD 417.63 billion by 2033, up from USD 137.60 billion in 2023, at a CAGR of 11.91% from 2024 to 2033.

Anti-counterfeit Packaging Technologies Market Revenue 2023 - 2033

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The anti-counterfeit packaging technologies market is anticipated to augment at a substantial CAGR during the forecast period. Nowadays, almost anything can be faked in this fast-paced world. Counterfeiting goods, be it money, high-end handbags and the shoes or simply food, is a challenging issue that many of the largest manufacturers in the world are trying to solve. Anti-counterfeit packaging is designed to prevent counterfeiting by using security features like RFID tags, security inks or microprinting to make sure that the products are authentic. Furthermore, the packaging might also have hidden security features like cryptographic signatures or tamper-evident seals which is likely to increase its demand across various industries.

The increase in consumer safety concerns coupled with the growing need for brand protection against the rising incidence of counterfeit goods is anticipated to support the growth of the market during the forecast period. Additionally, the increasing laws & regulations enforced by governments and the shift towards sustainable packaging solutions across the globe are also expected to drive the growth of the market in the near future. Moreover, the growing demand from emerging economies as well as the surge in sales of the pharmaceutical and healthcare products is also anticipated to contribute to the growth of the market in the years to come.

  • Brand authentication can be achieved through smart packaging technologies like invisible signatures, which makes it more difficult for fraudsters to pass off the counterfeit products.
  • The use of the AI-driven technologies to identify and stop the entry of counterfeit goods into the market is likely to grow in future. AI has also been used to track the products through the supply chain and analyze images. This allows organizations to promptly detect and hence stop counterfeiting.
  • Software options known as the digital anti-counterfeiting packages support in the detection and prevent the counterfeit goods production. To combat anti-counterfeiting, it is essential to learn how to utilize the best combination of both the physical as well as the digital solutions, such as labels and seals. These digital anti-counterfeiting packaging techniques offer several benefits in light of the growing threat of the counterfeit goods.
  • In the field of pharmaceutical and healthcare packaging, serialization implementation has become an interesting current breakthrough.
  • Packaging is seeing an increase in improved security features when combined with other anti-counterfeiting attributes.
  • Asia-Pacific region is expected to grow at a CAGR of 14.45% during the forecast period owing to the rising incidences of counterfeiting along with the rising demand for innovative packaging solutions from various industry verticals.
  • North America region held largest shares of 38.82% and is likely to be driven by strong regulatory frameworks and high consumer awareness.

Market Drivers

Increasing Demand from Consumer Packaged Goods Industry

The increasing demand from consumer packaged goods industry is anticipated to augment the growth of the market. The industry is known for its quick turnover and the broad consumer base. However, there is a serious problem that compromises profits, consumer safety and the brand integrity.

The effects of the counterfeit goods extend beyond simple difficulties; they are a complex issue that has an impact on numerous components of the sector as well as the society at large. This issue is best illustrated by the unexpected pace at which the counterfeit market in this sector is expanding, which is hindering manufacturers' expansion and harming the health and the safety of the consumers. This brings up a key point regarding the importance of the anti-counterfeit packaging technology in the consumer goods sector.

When it comes to protecting the brands from the possibility of counterfeit goods, packaging is important. Therefore, using the proper packaging materials can preserve the integrity of the product as well as the reputation of the brand. When the warning signs or the barriers to entry anti-counterfeit packaging are breached, the end user should be able to see a clear proof that tampering has taken place. To put it briefly, the anti-counterfeit packaging technologies are made to show the signs of the package tampering. Aside from helping to confirm the product's authenticity, the tamper-evident seals and labels also make it more difficult to remove the product without tearing or marking the pack, making it unusable for the future use.

Market Restraints

Availability of Numerous Counterfeit Products

The largest obstacle that anti-counterfeit packaging technologies is currently facing is the availability of numerous counterfeit products as well as medicines which is expected to hamper the growth of the market during the forecast period. According to the World Health Organization, taking false or inadequate medications causes one million deaths annually. This is owing to the growth of the online technologies, which have made it simpler than ever before for anyone to sell fraudulent products or medications online while pretending to be a reputable company.

Furthermore, Customers also value convenience, for instance, they don't want to see the doctor, fill out a prescription and then go to the neighborhood pharmacy. For this reason, they turn to the internet, where anti-counterfeiting measures find it challenging to keep up with the large number of criminals selling counterfeit drugs. Technology also makes it simpler for people to produce fake medical supplies, which is a problem. Since patients and consumers are often unaware of what to look for when determining whether something is genuine or not, more counterfeit goods penetrate the supply chain unnoticed and this is probably going to restrict its demand during the projected period.

Market Opportunities

Innovation with Advance Technologies

There have been continuous innovations in the anti-counterfeit packaging industry. New technology has been developed to incorporate an imperceptible cryptographic signature into the packaging. It combines AI and cryptography to provide authentication that can be completed with any smartphone. Using augmented reality, this cryptographic code integrated into the packaging not only prevents counterfeiting but also has the power to inform as well as engage the consumers.

The most important invention in this case is the cryptographic seal that can be applied to any kind of packaging, irrespective of the size and is completely concealed and unnoticeable to others. Ennoventure was the first company who created and registered this technology in 2019 and the company claims that it has since been used on over 1 billion packages. The organization has created a number of machine learning models to identify the questionable signals from a deep neural network, making it possible to detect the counterfeit product lookalikes with speed.

Neurotags is also at the head of the anti-counterfeiting technology. Every item is assigned with a distinctive NeuroTags code, and this is a traceable and secured identity created by NeuroTag. The AI-powered cloud continuously scans each code and the entire product journey, from the warehouse to the customer, is recorded and shown in real-time on the dashboards for analysis. The clones are identified and invalidated as soon as they appear due to the dual-code anti-counterfeit technology using AI monitoring. Any attempts at unauthorized diversion or illegal distribution are promptly discovered since NeuroTags codes are constantly being monitored.  This aids in enforcing on the distributors the pricing strategy and policy.

Furthermore, Advanced Material Development has created a new nanotechnology platform called nMark. It was created to provide products and packaging with next-generation provenance and anti-counterfeiting capabilities. As an extra layer of reasonably priced security, nMark offers the most accurate coding of product data in a format that is hard to duplicate. When integrated into a host material or applied to a surface, nanomaterials exhibit a distinct nanoscopic signature that might significantly improve the current security of packaging. Thus, such advancements are likely to create immense possibilities for the growth of the market in the future.

Key Segment Analysis

Technology Segment Analysis Preview

The track & trace segment captured a substantial market share of 40.65% in 2023. This is owing to the increasing consumer awareness about the risks associated with counterfeit products, mainly in sectors such as pharmaceuticals, food and luxury goods. Track & Trace enables transparent traceability of the products within the entire manufacturing and delivery process (end-to-end) and also helps to distinguish counterfeits from originals based on their origin, serial numbers and transport history.

Anti-counterfeit Packaging Technologies Market Share, By Printing Technology, 2023 (%)

Furthermore, packaging of the product is provided with an individual serial number, which identifies the product as unique. A reliable tracking system is integrated into the production lines, partners, customers and suppliers. This is likely to increase the demand for this technology during the forecast period.

Application Segment Analysis Preview

The pharmaceutical segment held largest shares of 25.35% and is expected to grow at a considerable CAGR of 13.82% during the forecast period. This is owing to the increasing threat of fake drugs in the big pharma. According to the data by Pfizer, the prescription drug counterfeiting has grown to be an annual $200 billion illegal global industry. Additionally, Europol revealed that the trade in the counterfeit pharmaceuticals is still growing. Contrary to their tenth-place ranking in 2019, counterfeit pharmaceuticals ranked seventh in terms of most frequently seized goods in 2020. The quantity of customs procedures linked to the fake drugs was the primary cause for this increase. Moreover, this increase in fake medications has increased the adoption of anti-counterfeit packaging solutions by the manufacturers.

Anti-counterfeit Packaging Technologies Market Revenue, By Application, 2023 - 2033

Regional Insights

Anti-counterfeit Packaging Technologies Market NA, EU, APAC, LA, MEA Share 2023 (%)

North America held largest shares of 38.82% in 2023 and is expected to grow at a considerable CAGR of 10.98% during the forecast period. This is owing to the stringent food safety regulations along with the growing demand for transparency in product sourcing and authenticity across the region. As of August 2022, nearly 17,000 counterfeit items valued at an estimated $2.4 billion had been seized by the U.S. Customs and Border Protection (CBP). Among the counterfeit items that were seized were footwear, clothing, and consumer electronics. This has resulted in increase in the demand for anti-counterfeit packaging technologies.  Also, the growing market for electronics and high-value consumer goods coupled with the increasing need for protection of the brand reputation is further expected to drive the demand for anti-counterfeit packaging technologies in this region in the years to come.

North America Anti-counterfeit Packaging Technologies Market Revenue 2023 - 2033

Asia Pacific is expected to grow at fastest CAGR of 14.45% in the global anti-counterfeit packaging technologies market during the forecast period. The increasing percentage of drug counterfeiting is expected to contribute to the regional growth of the market during the forecast period. Moreover, the growth of e-commerce has increased the risk of counterfeit products entering the market as well as the rising demand for luxury goods is also expected to contribute to the growth of the market across the region.

Recent Developments by Key Market Players

  • November, 2023: Systech announced the release of the next generation version of its UniSecure platform, which is an extensive product security solution for counterfeit and diversion detection. UniSecure uses smartphones to provide unique product traceability, identification and verification throughout the supply chain in skin care, nutraceutical, pharmaceutical, medical products, and other markets.
  • November, 2023: In keeping with its dedication towards sustainability and quality, MacDermid Alpha Electronics Solutions created an anti-counterfeit system. The process of labeling packages will include the authentication feature. Lead-free pastes and fluxes will first be included in jar packaging,and it will be utilized for a limited number of brands, such as Alpha and Kester. This action is taken in response to the numerous cases of fake goods that have been reported in Asia. 
  • August, 2022: StegVision, a consumer engagement and anti-counterfeit technology, was introduced by Talon International. StegVision encodes the invisible unique labels or markings for products and brands by combining steganography, machine learning, artificial intelligence and computer vision. The label design contains algorithms that are visible only to the StegVision app.

Anti-counterfeit Packaging Technologies Market Companies

Some of the key players in anti-counterfeit packaging technologies market are Avery Dennison Corporation, 3M Company, AlpVision SA, Sicpa Holding SA, DuPont, Zebra Technologies Corporation, CCL Industries Inc., Authentix, Inc., Systech International, and Applied DNA Sciences Inc., among others.

Anti-counterfeit Packaging Technologies Market Segments

By Technology

  • Covert
  • Overt
  • Trace and Track
  • Forensic Markers
  • Others

By Application

  • Pharmaceutical
  • Food & Beverage
  • Apparel & Footwear
  • Automotive
  • Personal Care
  • Electrical & Electronics
  • Luxury Goods
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K.
    • France
    • Germany
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-East Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

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About The Author

Asmita Singh is a renowned author and consultant in the packaging industry, known for her deep passion for knowledge discovery and commitment to delivering actionable insights. With extensive experience in implementing advanced research methodologies, Asmita generates high-quality data and meaningful results that drive innovation and efficiency in packaging solutions. Her expertise spans the globe, offering valuable consulting services to businesses aiming to enhance their packaging strategies. Asmitas work is characterized by a dedication to excellence and a keen understanding of the latest trends and technologies shaping the future of packaging.


The anti-counterfeit packaging technologies market size to reach USD 417.63 bn by 2033 from USD 137.60 bn in 2023.

The global anti-counterfeit packaging technologies market to expand at a CAGR of 11.91% from 2024 to 2033.

Anti-counterfeit packaging technologies market prominent players are Avery Dennison Corporation, 3M Company, AlpVision SA, Sicpa Holding SA, DuPont, Zebra Technologies Corporation, CCL Industries Inc., Authentix, Inc., Systech International, and Applied DNA Sciences Inc., among others.

North America held largest shares of 38.82% in 2023 and is expected to grow at a considerable CAGR of 10.98% during the forecast period.