Greene Concepts Inc., a known operator and owner of a 60,000-square-foot company based in Marion, North Carolina, and creator of the Be Water™, a premium artesian spring water brand, introduced Tetra Top and Tetra Prisma, two new sustainable packaging formats, each in a 16.9-ounce size. This will extend Greene’s product line. With this new integration into the product line and the eco-friendly packaging approach, the company’s access expands across various channels, including cruise lines, hotels, and resorts.
As these channels are boycotting plastic bottles, this new sustainable packaging format can fill the space for the ‘eco-friendly packaging drink’. With the help of Tetra Pak® cartons, Be Water has now met the sustainability criteria without compromising the naturally premium recognition the company has long enjoyed. Cartons are made from renewable materials, making them an ideal choice for Be Water.
Established by Tetra Pak®, both the packaging formats are the fusion of consumer convenience and environmental responsibility. Following this format, the Tetra Top merges the re-closable plastic cap with a paper-related carbon body. This resonates with sustainability at each sip, making it especially well-suited for hospitality venues and chilled water.
The Tetra Prisma features an octagonal, ergonomic design made from approximately 85% renewable materials, including plant-based polymers and FSC-certified paperboard. These are recyclable, lightweight packages that effectively reduce plastic use. This will safeguard Be Water’s naturally enhanced mineralized taste, keeping it authentic and connected to the Blue Ridge Mountains.
The Tetra Pak® allows Greene Concepts to expand into new market segments in the airline, cruise, and hospitality industries and to drive its potential across the globe via oceans and skies, accelerating its growth in the competitive, vast packaging market. The eco-focused retail partners have also received a sustainable beverage alternative to equip their packaging operations.
The Greene Concepts, Inc., CEO, Lenny Greene, said,
“The announcement of the Tetra Pak packaging is a huge advancement and upgradation to Be Water and our collaborators, too, who know the core importance of innovation and sustainability. We’re walking hand with global hospitality brands that are adopting and being serious about their environmentally responsible beverage choices, describing quality.”
Lenny added,
“This extension enables us to meet our customers at any point of any same pure Be Water journey we embark on to give an excellent experience that contributes best to the greener, cleaner future.”
26 January 2026
26 January 2026
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23 January 2026