Amazon Uses AI and Robots to Make Packaging Safer and Greener

Amazon is using AI and robotics at its innovation labs to make packaging safer for workers and better for the environment.

Author: Vidyesh Swar Published Date: 18 July 2025
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Amazon Leverages AI and Robotics for Sustainable Packaging

Amazon Uses AI and Robots to Make Packaging Safer and Greener

Image Credits: Amazon

Amazon, a global e-commerce leader, is using advanced robotics and automation in its labs to improve the making and shipment of products to ensure they are safe for its employees and customers. They also aim to use the technology for maintaining eco-friendliness towards the environment. This is highly transforming the digital landscape of global manufacturing.

The lab is located in the Piedmont region, Northern Italy, which brings the engineers and scientists from around the world. They are testing and developing new packaging and automation technologies to make the company’s operations more sustainable across the European market.

The company also opened a visitor centre at the lab, which allows guests to see how the technology works. It includes showcasing digital maps, kindles used by the workers, which makes the logistics process more efficient. They are using robots like FSRI and BCMS to sort packages faster and more accurately.

Richard Zeger, Sr Robotics R&D Manager and Head of the Vercelli Innovation Lab, said, "It makes sorting so much easier for FC workers and basically removes the step of needing to manually sort packages that head in the same direction."

The machine has vision sensors for precision-based sorting and reflecting Amazon’s dedication to solving problems using technology. It has effectively helped to enhance workplace safety by reducing intensive tasks for labors.

The Bags Containerisation Matrix Sorter (BCMS) novel system, was introduced that optimized the consolidation of packages bound for the same postal areas.

The company is utilizing a custom automated packaging system at Bristol FC in the United Kingdom, which also helps in minimizing the use of excessive use of materials.

Kara Hurst, Chief Sustainability Officer at Amazon, said, “Inside our Innovation Lab in Sumner, WA, we’re developing ways to make each box, bag, and envelope smaller, lighter, and more sustainable, without compromising product protection.”

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