Tesco and Cadbury Team Up to Cut Plastic Packaging on Crunchie Bars

Tesco and Cadbury Trial to Reduce Plastic Packaging

Image Credits: Printweek

Cadbury, a leading chocolate company, is collaborating with Tesco to conduct a trial aimed at reducing plastic packaging on Crunchie by 60%. The trial is testing a new design to replace plastic as an overwrap in a multipack four-bar product. Tesco, a leading UK retailer, will sell these packaging products on around 1.8 million Crunchie multipacks.

The packaging will include several advancements, such as a QR code, which helps consumers access an online survey and provide feedback on the new design.

Mondelez International, a parent company of Cadbury, said this is the latest initiative in the firm’s Pack Light and Right strategy, which focuses on reducing plastic packaging and adopting the use of recycled materials.

The sustainability lead at Mondelez, Joanna Dias, said that the team at the company was delighted to hear about the new trial with Tesco. He further said, “Reducing our packaging and the use of virgin plastic are key pillars in our global ‘Pack Light and Right’ strategy, and we know that more sustainable packaging is a key concern of our consumers, which is why we are asking for their valuable feedback on trial.”

The head of packaging at Tesco also said,

“As part of our Planet Plan, Tesco is committed to reducing its packaging footprint and working with suppliers to assess the suitability of their packaging. This trial from MondelÄ“z International has the potential to drive forward change in the chocolate category, whilst supporting our mission to eliminate preventable packaging waste."

Cadbury has adopted the sharing bar packaging with around 80% of recycled plastics. The packaging is expected to be sold around the UK and Ireland by the end of 2025. The company has also adopted paper packaging for biscuits in the UK, which has helped to save around 145 tonnes of virgin plastic.